By Charlotte founder Charlotte Blakeney is celebrating the ultimate full-circle moment, as the designer jewellery brand is set to open its first WA retail locations across Perth.
The expansion introduces three boutiques in Perth shopping hubs Karrinyup Shopping Centre, Claremont Quarter and Westfield Booragoon, marking a significant milestone for the brand and an emotional homecoming for Blakeney, having grown up in Perth.
Bringing the nationally beloved brand home reflects not only retail growth but also reconnecting with the place its story began. By Charlotte is known for its story-driven jewellery, celebrating connection and life’s meaningful moments, which founder Blakeney credits her home state for.
“Perth is where my journey began, and so much of the spirit of the brand was shaped by growing up here, with the ocean, the sense of community and the calmer, more intentional way of living influencing so much of the brand,” explained Blakeney. “To now bring By Charlotte home and share it with the community that first inspired me feels like a beautiful full-circle moment.”
The brand’s arrival in Perth follows strong support from WA customers who have discovered By Charlotte online and through its growing retail network, established in 2012 – each piece is individually designed by Blakeney and her team, incorporating intricate storytelling and crafted in partnership with Responsible Jewellery Council-certified manufacturers.
By Charlotte General Manager Sang Johnson said of the WA launch, “Our community in WA has been asking for us to open there for some time, and we’re thrilled to finally bring the brand to them. We look forward to connecting with our customers in person and continuing to be part of the personal stories they celebrate through our pieces.”
By Charlotte has reimagined the traditional boutique experience for their WA launch, leading with an open concept, 360-degree experience, offering a personalised styling experience and gifting guidance that invites customers to step into the brand’s world.
“This launch enables our customers to experience the full By Charlotte sensory magic,” says Blakeney.
By Charlotte’s WA boutique in Claremont Quarter opened Saturday, March 28, with Karrinyup’s first day of trade set for Tuesday, March 31, and Booragoon’s first day of trade Wednesday, April 1.
